Category: Full Episodes.

How to Build an Effective Dental Community with Just Facebook

SMC October 15, 2024

In this episode, Gary sits down with Dr. Paul Goodman, also known as Dr. Nacho — the founder of Dental Nachos. The two discuss the unique challenges and solutions in the dental industry, from hiring associates to the impact of AI on patient communication. They dive into the importance of building community, offering value beyond services, and the nuances of dental practice ownership. Dr. Nacho also shares insights on how his Dental Nachos Facebook group and events like the Super Dentist Boost Camp transform how dentists connect, learn, and grow.

Should Dentists Sign Non-Disparaging Agreements? Avoiding Bad Reviews and More

SMC October 8, 2024

In this episode, Gary welcomes Dr. Bob Dokhanchi for a unique discussion on non-disparaging service agreements in the dental industry. They switch perspectives as Gary makes the case against signing such agreements, while Dr. Bob highlights their potential benefits. The conversation also explores broader implications of transparency, accountability, and how businesses can navigate social media reviews.

Should You Pay Your Hygienist TOP Dollar?

SMC October 2, 2024

In this episode, Gary speaks with Katrina Klein, a dental hygienist with over 27 years of industry experience, about the challenges dental offices face in paying hygienists top dollar. Katrina explains the importance of comprehensive hygiene and aligning practice philosophies to ensure hygienists bring maximum value. They also discuss the role of continuing education, the impact of different state regulations, and how to build a successful, aligned team.

DENTIST REACTS to Viral Dental Sales Advice

SMC September 25, 2024

In this episode, Gary speaks with Dr. Emily Letran, a seasoned dentist who owns three multi-specialty group practices in Southern California and has over 31 years of experience in dentistry. They discuss sales techniques in the dental industry, emphasizing the importance of conveying value over cost and exploring patient financing options beyond credit cards. Dr. Letran shares her approach to patient communication, focusing on health and treatment benefits rather than costs, and provides insights into overcoming common sales objections in a dental practice setting.

Meet the Hygienist Who Broke the Dental Industry

SMC September 18, 2024

In this episode, Gary speaks with Loren King, a dental hygienist with over 12 years of experience who challenges common myths about the flexibility of the dental industry. Loren shares her journey from dental assistant to hygienist and speaker, traveling across states to work where opportunities are best, and offers insights into the autonomy hygienists can achieve. She emphasizes the importance of communication between dentists and hygienists while providing tips for those feeling stuck in their careers.

How Dr. Scott Leune Built and Scaled 200+ Dental Practices Nationwide

SMC September 10, 2024

In this episode, Gary talks with Dr. Scott Leune, a prominent figure in the dental industry known for his remarkable journey and contributions. Dr. Leune shares his inspiring story of overcoming significant challenges early in his dental career, including a severe back injury that forced him to rethink his approach to practice management. Despite the odds, he built multiple successful dental practices and launched numerous other ventures, eventually helping to create over 200 practices nationwide. Dr. Leune also discusses his insights on the future of dentistry, emphasizing the importance of sustainable practice models and ethical business practices.

Navigating the Shift: How Going Out of Network Can Transform Your Dental Practice

SMC September 3, 2024

In this episode, Gary engages in an insightful conversation with insurance expert Ben Tuinei on the strategic impacts of dental practices going out of network. They discuss the challenges and benefits of leaving network contracts, emphasizing the importance of a robust new patient replacement mechanism to sustain practice growth. The dialogue also explores the need for strategic marketing and team training to manage transitions and optimize patient retention and revenue successfully.

How Cloud-Based PMS is Transforming Dental Practices | Planet DDS

SMC August 28, 2024

In this episode of Dental Marketing Theory, Gary and guest Mike Huffaker discuss the impact and advantages of cloud-based practice management software (PMS) in the dental industry. Mike shares his journey from tech sales to the dental sector and explains how cloud technology is revolutionizing dental practices by offering better integration, real-time updates, and scalable solutions for multi-location groups. The conversation also explores the future of dental practice technology and how adopting modern systems with Planet DDS can significantly enhance operational efficiency and valuation.

Importance of Growth Mindset for Dentists with Dr. Kevin Kremer

SMC August 20, 2024

In this episode of Dental Marketing Theory, Gary interviews Dr. Kevin Kremer, an active dentist and consultant in the dental industry. Dr. Kremer shares his journey from following in his family’s footsteps to becoming an entrepreneur in dentistry, focusing on the importance of mindset for personal and professional success. He emphasizes the value of growth, collaboration, and creating a roadmap for an abundant life, offering insights from his upcoming book “Quantum Accountability.”

3 Years of Dental Marketing Knowledge in 40 Minutes

SMC August 13, 2024

Join us for a special anniversary episode of Dental Marketing Theory as we celebrate three years of insightful conversations with a compilation of our top 10 episodes from this past year. Dive into a variety of topics with industry leaders like Teresa Duncan, Chad Johnston, and Dr. Marc Cooper, discussing everything from dental insurance and patient financing to the realities of DSOs and the future of dental practice management. Gain valuable perspectives on navigating the complexities of the dental industry, enhancing patient relationships, and embracing technological advancements. Don’t miss this opportunity to hear the best of our discussions, packed with strategies and advice to help you and your practice thrive in today’s dynamic environment.

Category: Full Episodes.

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