Melissa Turner, Chief Hygiene Officer at Cellerant Consulting Group, talks with Gary about why dentists don’t need to act like influencers in order to build a powerful personal brand, why even DSOs need to think small when it comes to building brand awareness, and why dental is always 10-15 years behind other industries.
Should you embrace dental insurance, stop working with it entirely, or take a middle path? Teresa Duncan, president of Odyssey Management, joins the show to give Gary her take on that question.
Tyler Murdock, owner of Aligned Profit, talks with Gary about the difference between B2C and B2B, why dentists should care, and why great marketing starts with an attitude of service.
Austin Hair, managing partner at Leaders Real Estate, returns to the show to share why de novos are more popular than ever, how to pick the right location for yours, and how the blockchain is changing dental real estate investing.
Patrick O’Rourke, founder of Practice Quotient, talks with Gary about all things dental insurance — do DSOs get more leverage dealing with insurance companies, do your practice actually need to take it, and what happens if you don’t?
Lori Mixon, vice president of marketing at Peak Dental Services, gives her take on why you can’t just declare DSOs to be bad (or good), what she’s learned helping lead a fully remote DSO, and what happened when her last group bought 170 practices — right before COVID hit.
Chad Johnston, director of strategic accounts at iCreditWorks, joins Gary to give a lender’s perspective on what goes into approving patients for financing, how many approval ratings are just smoke and mirrors, and what you can do to help more of your patients get the credit they need.
Jay Letwat, Sunbit’s vice president of dental, talks with Gary about financing problems that can blow up your relationship with your patients, plus what goes into boosting approval rates and how his company offers a solution.
To celebrate Dental Marketing Theory’s 2nd birthday, we’ve gathered 10 of the most popular or valuable insights shared on this podcast over the last two years. Listen for Brett Miller on why operations lead to marketing failures, Ron Brush on how to recruit top talent, Josey Sewell on why it’s okay not to know, and more.
Dr. Ryan Morrison, creator of TeamWorx Dental, gives Gary the rundown on how dental practices can use short sales videos and scripting to solve gaps in patient communication, boost case acceptances, and save time.
Melissa Turner, Chief Hygiene Officer at Cellerant Consulting Group, talks with Gary about why dentists don’t need to act like influencers in order to build a powerful personal brand, why even DSOs need to think small when it comes to building brand awareness, and why dental is always 10-15 years behind other industries.
Should you embrace dental insurance, stop working with it entirely, or take a middle path? Teresa Duncan, president of Odyssey Management, joins the show to give Gary her take on that question.
Tyler Murdock, owner of Aligned Profit, talks with Gary about the difference between B2C and B2B, why dentists should care, and why great marketing starts with an attitude of service.
Austin Hair, managing partner at Leaders Real Estate, returns to the show to share why de novos are more popular than ever, how to pick the right location for yours, and how the blockchain is changing dental real estate investing.
Patrick O’Rourke, founder of Practice Quotient, talks with Gary about all things dental insurance — do DSOs get more leverage dealing with insurance companies, do your practice actually need to take it, and what happens if you don’t?
Lori Mixon, vice president of marketing at Peak Dental Services, gives her take on why you can’t just declare DSOs to be bad (or good), what she’s learned helping lead a fully remote DSO, and what happened when her last group bought 170 practices — right before COVID hit.
Chad Johnston, director of strategic accounts at iCreditWorks, joins Gary to give a lender’s perspective on what goes into approving patients for financing, how many approval ratings are just smoke and mirrors, and what you can do to help more of your patients get the credit they need.
Jay Letwat, Sunbit’s vice president of dental, talks with Gary about financing problems that can blow up your relationship with your patients, plus what goes into boosting approval rates and how his company offers a solution.
To celebrate Dental Marketing Theory’s 2nd birthday, we’ve gathered 10 of the most popular or valuable insights shared on this podcast over the last two years. Listen for Brett Miller on why operations lead to marketing failures, Ron Brush on how to recruit top talent, Josey Sewell on why it’s okay not to know, and more.
Dr. Ryan Morrison, creator of TeamWorx Dental, gives Gary the rundown on how dental practices can use short sales videos and scripting to solve gaps in patient communication, boost case acceptances, and save time.
