Before outsourcing 100% of your dental marketing, you need to understand what’s at stake. In this video, Gary Bird and Ben Friberg break down why dentists must be involved in guiding their marketing, how to define your ideal patient avatar, and what makes your practice truly unique. Learn how in-house direction can drive better results, improve ROI, and help you avoid costly missteps.
Gary Bird sits down with Dr. Jacob Berger to debunk the biggest myths about Heartland Dental and DSOs. From production quotas and business pressures to dentist autonomy and mentorship, Dr. Berger shares his real-world experience inside a DSO. Learn how Heartland supports entrepreneurship, career growth, and leadership while giving dentists the freedom to practice on their own terms. If you’re curious about the truth behind corporate dentistry, this episode breaks it all down.
Struggling with massive dental school debt? Gary Bird sits down with Dr. Bill Piskorowski to break down a step-by-step strategy for paying off $300K+ in student loans while building a successful dental career. Learn how to maximize income, explore loan forgiveness programs, and leverage DSOs, public health, and private practice models to accelerate debt repayment.
What does it take to create a powerful, recognizable dental brand that stands out in 2025?
Gary Bird sits down with Joshua Scott, CEO of Studio EightyEight, to break down the essential strategies for brand growth and patient trust.
How does someone with a sports management degree and no background in dentistry become a key player in the DSO space? In this episode, Brian Mans shares his unexpected path from sales to leading major DSO acquisitions and launching his own company, Sell to a DSO.
Gaslighting in dental offices can create toxic work environments, leading to mistrust, division, and high-performing team members deflecting responsibility. In this video, Gary Bird, with Dr. Sten Ericson and Jennifer Paxton of Pathway Dental Solutions, exposes common gaslighting behaviors, how they disrupt team dynamics, and strategies for identifying and addressing manipulation in your practice. Learn how to build a healthy dental office culture, hold employees accountable, and stop toxic team dynamics before they impact patient care and workplace morale.
Discover the daily habits that drive dental practice success and learn actionable strategies to grow your practice. In this video, Gary Bird sits down with Callie Ward, founder & CEO of Dash Dental Consulting to break down key steps like tracking metrics, building patient connections, and leading effective team huddles to help you achieve consistent growth. Watch now to gain expert insights and proven methods to elevate your dental practice today!
Explore 30 years of dental industry evolution, from fee-for-service solo practices in 1995 to the rise of DSOs, advanced technology, and hyper-competition in 2025. In this episode, Gary Bird sits down with Perrin DesPortes to discover how shifting patient behaviors, innovation, and market pressures have reshaped modern dentistry, and gain insights into thriving in the future of oral healthcare. Whether you’re a dental professional or curious about industry trends, this video provides essential strategies for navigating dentistry’s past, present, and future.
Discover how virtual assistants can transform dental office workflows, streamline administrative tasks, and enhance patient care. In this video, Gary Bird speaks with Rebecca Herring to cover the key benefits of dental virtual assistants, the importance of training and creating SOPs, and essential tips for onboarding to maintain high-quality standards. Rebecca addresses common concerns about outsourcing, including red flags, to help dental practices confidently integrate remote support.
Thinking about selling your dental practice to a DSO? Not all DSOs are the same, and failing to understand buyout structures, EBITDA multiples, earn-outs, and stock dilution could cost you. In this video, we break down how DSOs value practices, the risks and benefits of selling, and key strategies to negotiate the best deal—so you can maximize your sale while protecting your future.
Before outsourcing 100% of your dental marketing, you need to understand what’s at stake. In this video, Gary Bird and Ben Friberg break down why dentists must be involved in guiding their marketing, how to define your ideal patient avatar, and what makes your practice truly unique. Learn how in-house direction can drive better results, improve ROI, and help you avoid costly missteps.
Gary Bird sits down with Dr. Jacob Berger to debunk the biggest myths about Heartland Dental and DSOs. From production quotas and business pressures to dentist autonomy and mentorship, Dr. Berger shares his real-world experience inside a DSO. Learn how Heartland supports entrepreneurship, career growth, and leadership while giving dentists the freedom to practice on their own terms. If you’re curious about the truth behind corporate dentistry, this episode breaks it all down.
Struggling with massive dental school debt? Gary Bird sits down with Dr. Bill Piskorowski to break down a step-by-step strategy for paying off $300K+ in student loans while building a successful dental career. Learn how to maximize income, explore loan forgiveness programs, and leverage DSOs, public health, and private practice models to accelerate debt repayment.
What does it take to create a powerful, recognizable dental brand that stands out in 2025?
Gary Bird sits down with Joshua Scott, CEO of Studio EightyEight, to break down the essential strategies for brand growth and patient trust.
How does someone with a sports management degree and no background in dentistry become a key player in the DSO space? In this episode, Brian Mans shares his unexpected path from sales to leading major DSO acquisitions and launching his own company, Sell to a DSO.
Gaslighting in dental offices can create toxic work environments, leading to mistrust, division, and high-performing team members deflecting responsibility. In this video, Gary Bird, with Dr. Sten Ericson and Jennifer Paxton of Pathway Dental Solutions, exposes common gaslighting behaviors, how they disrupt team dynamics, and strategies for identifying and addressing manipulation in your practice. Learn how to build a healthy dental office culture, hold employees accountable, and stop toxic team dynamics before they impact patient care and workplace morale.
Discover the daily habits that drive dental practice success and learn actionable strategies to grow your practice. In this video, Gary Bird sits down with Callie Ward, founder & CEO of Dash Dental Consulting to break down key steps like tracking metrics, building patient connections, and leading effective team huddles to help you achieve consistent growth. Watch now to gain expert insights and proven methods to elevate your dental practice today!
Explore 30 years of dental industry evolution, from fee-for-service solo practices in 1995 to the rise of DSOs, advanced technology, and hyper-competition in 2025. In this episode, Gary Bird sits down with Perrin DesPortes to discover how shifting patient behaviors, innovation, and market pressures have reshaped modern dentistry, and gain insights into thriving in the future of oral healthcare. Whether you’re a dental professional or curious about industry trends, this video provides essential strategies for navigating dentistry’s past, present, and future.
Discover how virtual assistants can transform dental office workflows, streamline administrative tasks, and enhance patient care. In this video, Gary Bird speaks with Rebecca Herring to cover the key benefits of dental virtual assistants, the importance of training and creating SOPs, and essential tips for onboarding to maintain high-quality standards. Rebecca addresses common concerns about outsourcing, including red flags, to help dental practices confidently integrate remote support.
Thinking about selling your dental practice to a DSO? Not all DSOs are the same, and failing to understand buyout structures, EBITDA multiples, earn-outs, and stock dilution could cost you. In this video, we break down how DSOs value practices, the risks and benefits of selling, and key strategies to negotiate the best deal—so you can maximize your sale while protecting your future.
