Category: Full Episodes.

Dental SEO Secrets to Skyrocket Your Practice Growth

SMC August 6, 2024

Are you struggling to stand out in the crowded online space for dental practices? It’s time to change that! Join us for a FREE webinar where industry experts Gary Bird and Eddie Tyshkevich will unravel the mysteries of SEO tailored specifically for dentistry, powered by AI. Learn why your current SEO efforts might not be hitting the mark and discover essential strategies to skyrocket your practice’s visibility in search engine results. From avoiding common pitfalls to leveraging the latest AI techniques, this webinar is packed with actionable insights and real-life case studies.

This Will Save You Thousands $$$$ on Dental Supplies!

SMC July 30, 2024

In this episode of Dental Marketing Theory, Gary talks with Michael McCoy, co-founder of Dental Collective, about his journey from working in the dental industry to launching a purchasing organization aimed at leveling the playing field for independent dental practices. Michael explains how Dental Collective enables small practices to access bulk pricing typically reserved for larger organizations, potentially saving thousands per year. The discussion also covers the variety of products and services offered, emphasizing the substantial cost reductions available to Dental Collective members.

Maritza Duran’s Path from Dental Assistant to Consultant

SMC July 24, 2024

In this episode, Gary talks with Maritza Duran, CEO of MDent Consulting, who shares her journey from starting as a dental assistant to advising associate dentists on launching their own practices. Maritza discusses the challenges and opportunities of transitioning from working under someone to owning and expanding dental practices. The podcast delves into the psychology behind why associate dentists choose to start their practices and how Maritza’s expertise supports them in navigating this significant career move.

The Power of Seamless Patient Financing in Dental Practices

SMC July 16, 2024

Gary speaks with Adrian Valente, Director of Training and Enablement at Sunbit, to explore the impactful ways Sunbit leverages financing tools in various service industries, particularly in dental care. Adrian shares insights into the challenges and opportunities of introducing financing solutions in dental practices, emphasizing education and the importance of integrating financing seamlessly into patient interactions. The discussion highlights how Sunbit’s innovative approach not only fosters significant improvements in patient care but also positions dental offices to gain competitive advantages by adopting flexible payment options.

Expert Tips on U.S. vs Canada Dental Financing

SMC July 9, 2024

Host Gary Bird engages in a deep dive with Shawn Peers, a former lawyer turned dental industry expert, discussing the unique challenges and strategies in dental practice management and marketing in the U.S. and Canada. Shawn shares insights from his journey from law to the dental industry, emphasizing the importance of adapting business models to the changing healthcare landscape and leveraging group purchasing to reduce costs. The conversation explores differences in dental insurance and patient financing between the U.S. and Canada, offering actionable advice for dentists to navigate these complexities and improve patient communication and care.

The Rise of Tasty Clean in the Dental Industry w/ Jessica Gore

SMC July 2, 2024

Gary explores the inception and evolution of Tasty Clean with its founder, Jessica Gore. Initially developed as a natural cleaning solution for baby products, Tasty Clean pivoted to the dental industry after proving its effectiveness in sanitizing dental appliances. Jessica shares her journey from identifying a gap in the market to ultimately repositioning her product to serve both consumers and dental professionals, emphasizing the importance of clean dental appliances for overall oral health.

200 Dental Groups Built: Lessons We Can All Learn From

SMC June 25, 2024

Gary converses with Dr. Brady Frank, a third-generation dentist turned entrepreneur who delves into his journey from starting multiple dental practices to specializing in the business side of dentistry. Dr. Frank shares insights from his experiences of building over 200 dental groups across the U.S., highlighting innovative financing strategies. The discussion also covers Dr. Frank’s personal challenges and triumphs, providing valuable lessons for dentists aiming to expand their practices without relying on private equity.

Lesson from Biggest Cyberattacks in Dental Industry

SMC June 18, 2024

Host Gary Bird and IT expert Reuben Kamp delve into recent cybersecurity breaches affecting major dental organizations like Aspen Dental, Henry Shine, and Change Healthcare. They discuss the impact of these hacks on the dental industry and the importance of strong cybersecurity measures, especially for smaller dental offices. Reuben emphasizes the necessity of basic cybersecurity practices, such as having proper backups, to prevent ransomware attacks and protect patient data, highlighting the vital role of IT in maintaining the integrity and security of dental practices.

Hidden KPIs that Transform Dental

SMC June 12, 2024

In this podcast episode, Gary Bird and Steve Jensen discuss the nuances of the dental industry, focusing on trends in treatment presentation and patient acceptance. They delve into the data analytics provided by Dental Intel, examining how treatment costs and acceptance rates have shifted over time, and explore the challenges of patient financing and appointment scheduling.

Why Dentists Get Sued for HR Issues

SMC June 4, 2024

Ali Oromchian, founding attorney at Dental & Medical Counsel, joins Gary to talk about why so many dentists face lawsuits over HR problems, how to do a better job protecting your team and practice, and why this is an especially big deal for expanding dental groups or emerging DSOs.

Category: Full Episodes.

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