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Why Dental Practices are Losing Thousands Every Month (And How to Fix It)

SMC November 5, 2024

In this episode of Dental Marketing Theory, Gary is joined by Dr. David Rice, founder of Ignite DDS, to discuss the critical issue of team retention in dental practices. They explore the hidden costs of turnover, the impact of poor leadership on team morale, and practical strategies to create a thriving dental practice. Dr. Rice also shares insights into identifying early warning signs of turnover and how to proactively engage team members to boost retention.

How to Go Out-of-Network Successfully (WITHOUT LOSING PATIENTS)

SMC October 29, 2024

In this episode, Gary sits down with Jordon Comstock, CEO of BoomCloud, to discuss the benefits and challenges of transitioning dental practices out of network using membership plans. They explore key strategies such as aligning patient incentives, marketing, and simplifying administrative tasks, with insights into boosting profitability while reducing reliance on PPOs. Jordon also highlights potential downsides and considerations before implementing membership plans, making this a must-listen for dental practice owners looking to grow sustainably.

REACTING To Best Ways to Pay off Dental School Debt

SMC October 22, 2024

In this episode of Dental Marketing Theory, Gary is joined by entrepreneur Tanner Applegate, CEO of Unify, to discuss the challenges of dental student debt and strategies for financial success. They explore topics such as managing debt, the pros and cons of different career paths post-dental school, and how debt impacts starting a business. Tanner also shares insights into his company, Unify, a password management solution designed for dental practices.

How to Build an Effective Dental Community with Just Facebook

SMC October 15, 2024

In this episode, Gary sits down with Dr. Paul Goodman, also known as Dr. Nacho — the founder of Dental Nachos. The two discuss the unique challenges and solutions in the dental industry, from hiring associates to the impact of AI on patient communication. They dive into the importance of building community, offering value beyond services, and the nuances of dental practice ownership. Dr. Nacho also shares insights on how his Dental Nachos Facebook group and events like the Super Dentist Boost Camp transform how dentists connect, learn, and grow.

Should Dentists Sign Non-Disparaging Agreements? Avoiding Bad Reviews and More

SMC October 8, 2024

In this episode, Gary welcomes Dr. Bob Dokhanchi for a unique discussion on non-disparaging service agreements in the dental industry. They switch perspectives as Gary makes the case against signing such agreements, while Dr. Bob highlights their potential benefits. The conversation also explores broader implications of transparency, accountability, and how businesses can navigate social media reviews.

Should You Pay Your Hygienist TOP Dollar?

SMC October 2, 2024

In this episode, Gary speaks with Katrina Klein, a dental hygienist with over 27 years of industry experience, about the challenges dental offices face in paying hygienists top dollar. Katrina explains the importance of comprehensive hygiene and aligning practice philosophies to ensure hygienists bring maximum value. They also discuss the role of continuing education, the impact of different state regulations, and how to build a successful, aligned team.

DENTIST REACTS to Viral Dental Sales Advice

SMC September 25, 2024

In this episode, Gary speaks with Dr. Emily Letran, a seasoned dentist who owns three multi-specialty group practices in Southern California and has over 31 years of experience in dentistry. They discuss sales techniques in the dental industry, emphasizing the importance of conveying value over cost and exploring patient financing options beyond credit cards. Dr. Letran shares her approach to patient communication, focusing on health and treatment benefits rather than costs, and provides insights into overcoming common sales objections in a dental practice setting.

Meet the Hygienist Who Broke the Dental Industry

SMC September 18, 2024

In this episode, Gary speaks with Loren King, a dental hygienist with over 12 years of experience who challenges common myths about the flexibility of the dental industry. Loren shares her journey from dental assistant to hygienist and speaker, traveling across states to work where opportunities are best, and offers insights into the autonomy hygienists can achieve. She emphasizes the importance of communication between dentists and hygienists while providing tips for those feeling stuck in their careers.

From Broke Dentist to 200 Locations: Dr. Scott Leune’s Playbook

SMC September 10, 2024

In this episode, Gary talks with Dr. Scott Leune, a prominent figure in the dental industry known for his remarkable journey and contributions. Dr. Leune shares his inspiring story of overcoming significant challenges early in his dental career, including a severe back injury that forced him to rethink his approach to practice management. Despite the odds, he built multiple successful dental practices and launched numerous other ventures, eventually helping to create over 200 practices nationwide. Dr. Leune also discusses his insights on the future of dentistry, emphasizing the importance of sustainable practice models and ethical business practices.

Navigating the Shift: How Going Out of Network Can Transform Your Dental Practice

SMC September 3, 2024

In this episode, Gary engages in an insightful conversation with insurance expert Ben Tuinei on the strategic impacts of dental practices going out of network. They discuss the challenges and benefits of leaving network contracts, emphasizing the importance of a robust new patient replacement mechanism to sustain practice growth. The dialogue also explores the need for strategic marketing and team training to manage transitions and optimize patient retention and revenue successfully.

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