Industry Impact: 5 Years of Dental Marketing Theory

Special Episode: 5th Year Anniversary

Industry Impact: 5 Years of Dental Marketing Theory

August 25, 2026

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Five years of Dental Marketing Theory, a Podcast by Gary Bird. Hundreds of episodes. And a few conversations that actually changed how people think about building a practice.

This anniversary episode goes back into the archive and pulls the moments that mattered most. Not tips or tactics, shifts. The kind of clarity that hits you and you think, now I see it differently.

In this episode you will hear from Dr. Richard Low on what it really costs to build something you never wanted to own. Josey Sewell and Dr. Eric Roman on why the associate revolving door is not what most dentists think it is. Nate Williams and Elijah Desmond on the DSO question that every practice owner is asking right now. Dr. Mark Costes on what happens when practices scale before their systems and leadership are ready. Dr. Scott Leune on what building a dream practice actually requires. Dr. Saam Zarrabi on the brand move that most practices are not even considering. Eddie Coleman on what AI is already doing for practices that are paying attention. And Dr. Sidak Singh on what it looks like to build something from scratch, with intention, and do it again.

If you have ever felt like your practice owns you instead of the other way around, this one is for you.