Gary Bird Founder and CEO of SMC

Marketing is a continually changing industry. In the early 2000’s local marketing started to transition in part from print to email. Email marketing and remarketing was all the rage with open rates as high as 70%. In the early 2010’s this strategy got saturated and open rates dropped, forcing business owners to transition to digital marketing and opening a new can of worms.

How do you attract more leads? How do you convert those leads? How do you measure success?

Gary tells us his story and how he has learned digital marketing and implementation to help dentists grow. His strategies can be used in almost any industry.

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