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Most dentists aren’t failing because of bad marketing. They’re failing because they’re using a 2020 playbook in a 2026 market.
In this episode, Gary Bird sits down with Dr. Bob D. to break down why dental marketing expectations are completely different today. They discuss marketing budgets, competition, insurance pressure, staffing challenges, internal marketing, and why some practices can grow with minimal advertising while others need to invest $45,000+ per month to compete.
You’ll learn how to set realistic growth expectations, evaluate your market, improve practice management, strengthen internal marketing, and avoid the mistakes that cause dentists to blame marketing when the real problem is somewhere else.
If you’re focused on dental marketing, new patient growth, fee-for-service dentistry, practice management, startup growth, or DSO competition, this episode will change how you think about scaling your practice.
Subscribe to Dental Marketing Theory for weekly strategies, real-world case studies, and proven growth systems for modern dental practices.
📍 GUEST INFO:
Dr. Bob “Dee” Dokhanchi
Founder of Dentistry in General LLC
Website: dentistryingeneral.com
LinkedIn: linkedin.com/company/dentistry-in-general
Facebook: facebook.com/groups/DentistryInGeneral
Instagram: instagram.com/dentistryingeneral
Say hello to Dr. Bob!